Skills You Will learn
WEBSITE DESIGN & DEVELOPMENT
Website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social Media Marketing(SMM)
Social media marketing is the use of Social Media platforms and Websites to promote a product or service. Social media marketing (SMM) is a form of Internet marketing that utilizes Social Networking Websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
SEARCH ENGINE OPTIMIZATION(SEO)
Whenever we enter a query in a search engine and hit enter we get a list of web results that contain that query term. Users normally tend to visit websites that are top of this list as they perceive those to be more relevant to the query . If we have wondered why some of these websites rank better than the others then we must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
In a Google Ad campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. There are several different types of Google Ads, including: Search Ads, Local Search Ads, Display Ads, and Remarketing.